Most executives dedicate a significant portion of their free time to supporting not-for-profit organizations and serving on Boards. Despite the impression that one gets from the general tenor in the world today, charitable giving in the United States has been on a steady rise since 2009. As the "Millennial Generation" rises to take the reins from the Baby Boomers, they are demanding a new paradigm. The 2015 Nielson Report on Global Corporate Sustainability indicated that 66% of consumers worldwide are willing to spend more on a product if it comes from a sustainable brand. Millennials bested the average; weighing in at a 73% commitment to sustainable practices. More importantly, 81% expect companies to make public declarations of their good citizenship.

That's where we come in. We put the "human" into data driven organizations.

Millennials are looking for four major qualities in order to do business with an organization. First, they expect companies to be actively engaged in the betterment of society and in finding solutions to current social problems. Second, they want to see companies that prioritize those qualities. Third, they prefer supporting companies that are public about their efforts... and they demand an open and honest corporate culture. Finally, they want to see a path to engagement; they appreciate companies with a social plan that provides a platform for the consumer, themselves, to engage in terms of time or money.

We exist at the point where personal philanthropy, corporate responsibility, and sound business strategy meet. We help professional services firms and investors organize their giving into a coherent plan; one that provides increased market share and a boost to the bottom line. We show you how "doing good" can be good for everyone involved. In the most basic sense, we serve as a bridge between the corporate world and the non-profit sector. On the opposite side, we can help not-for-profit projects come to fruition and we can facilitate public-private partnerships across the globe.

It doesn't matter if you aren't yet large enough to sustain a corporate responsibility office - you still can benefit from the practice while you do some good in the world. Take a look at your company bios, look at the diverse philanthropic interests of your team... and, then, call us. We can help those diverse interests become focused assets that expand your revenue and boost your market share.

Google "crisis communications firms" and you'll find a thousand entries. Some of those firms have a history of working with big clients. Some of them have longstanding reputations. They'll tell you all about how they "wrote the book"... but the crisis communications game is the last place that you want to be a small client on a great big list of corporations.

We cut our teeth in the trenches with political campaigns, where the lights are their brightest and the pressure is always on to respond immediately - while, concurrently, looking downrange in order to predict the next evolution. Political warfare taught us to be all about prevention, inoculation, and anticipating our opponent's next move. Those practical experiences applied to your crisis mean that we can help you turn issues into opportunity.

We focus on the financial industry, but we also have a client list that includes municipalities, corporate leaders, venture backed start-ups, and industry associations. The current media age puts a premium on having an immediate response to global tensions - worldwide concepts that now touch the local landscape like never before. Reach out to see how we can help you anticipate your needs in this uncertain future.

Everyone knows that consumers are demanding more from the companies that they do business with... but, despite what you may have been told, the millennial generation isn't in high school or college. Millennials are older than you think and they are ascending to the head of the table in family offices across the globe. They're also cashing out IPOs and imagining the next great tech or med start-up. They are the folks who invest big money and dream big dreams... and you need to do more to attract them to your firm. The venture cap and private equity playing field is more competitive than ever before, as many entrepreneurs turn to bootstrapping. Let's face it, there's a reason a certain iconic maker of black fleece vests stopped embroidering them for investment shops. A solid corporate social responsibility plan can change your story's focus and set you apart.

It's not as easy as you think, though. In the current climate, it's just not enough to throw up some social media posts supporting social change. To be blunt, simply taking "Aunt Jemima" off of the syrup bottle doesn't lead to any real change. The heavy lifting comes in far less obvious ways. We all do philanthropic work... but is it congruent with our corporate mission? There are ways to use your power to build a better world, all while strengthening your brand.

Quite frequently, we help investors and entrepreneurs build meaningful global responsibility practices, as well as environmental, social, and governance practices into their portfolio's DNA. Usually, we come in at later stages, though, and find that firms mistake simple "impact investing" for social responsibility efforts. We can help your firm make the impact that you're looking to make and get the recognition and consumer engagement that you deserve.

While we focus on financial firms, our experience in building public private partnerships within municipalities and state government can help us bridge important gaps in a time when even small cities and towns need to be aware of cultural issues.

Whether you head up an investment firm, a municipal government, a corporate entity, or an industry association, we'd love to talk to you about current CSR/ESG trends and the way that you can "do good" while doing well. Reach out and let us know what we can do to help.

While we're focused on the needs of the investment community, we are firmly rooted in municipal, state, and federal policy, as well. We've worked with corporate leaders across the globe. If you have an interest in using your position to create a better world... or if you are facing a crisis that could damage your reputation or your client relationships, we'd like to chat with you. We're interested in helping you build a better global community. Reach out anytime and tell us your story.

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New York, NY 10001

Email: info@eastcastlegroup.com

Telephone: (646) 801-6322